BLONDE IT UP PERMANENT HAIR DYE PLATINUM BRONDE

Description

Clairol Blonde It Up includes:

• AminoLift that lightens up to 5 levels with no bleach and helps protect hair.
• Anti-brass with Shimmer Lights Violet Toning Mask, tones down brassiness and helps maintain shine on lightened hair.
• Up to 5X Lighter.
• No Bleach.
• Anti-Brass.
• Less Damage.*
• *vs. traditional bleach kits
•  
• Features:
  
• Hair up to 5 levels lighter with no bleach.
• AminoLift Technology lifts pigments inside the hair.
• AminoGlycine Complex helps protect hair’s natural keratin and protein, and helps keep its structure intact.
• Conditioned, soft hair results.
• Glossy finish.
• Shimmer Lights Conditioner: Use it immediately after lightening for a cool neutral tone or 1-2 weeks later to prevent brassy tones.