At Prism we are answering the call by countless professionals and environmentalists to make the move from traditional toothpaste tubes to an eco-friendly, bite size alternative in the form of toothpaste tablets
Every year in the UK alone, 300million toothpaste tubes end up in landfill. If you spread that end to end it would amount to 75,000km of plastic. That would stretch twice around the world! The mixture of plastic and metal film that lines these tubes makes it almost impossible to recycle them.
Most end up in landfill and on average it takes 500 years for these types of tubes to fully biodegrade naturally. Our #nomoretubes approach is the step we’re taking to stop these materials piling up in holes in the ground,, getting into our oceans, killing marine life and making their way into our food chain and water supply. It is estimated that 8 Billion Plastic tubes are produced a year, nearly all of these end up in landfill or the oceans.
Our formulations are SLS free, has natural flavours and is made to keep your teeth clean and healthy too. One of our founders, a dentist of 30 years, advises that the fluoride we have included in our formulation is essential for enamel health which is essential to having great healthy teeth. Our formulations are all cruelty free, palm oil free and suitable for Vegans